So, from what I hear this is the logo of 1280. Here are my problems with this logo:
1) I don't know what message it is trying to convey. Are we expecting a collegiate type bar named "E" or what? WHY IS THE E the emphasis of this.
2) Didn't the students make it VERY clear that we wanted a bar named 1280? Didn't the SRA make it clear that the new name of Quarters is 1280, and not Twelve Eighty. Regardless, that is a small thing.
3) Why is it that nobody can seem to produce a bunch of mockups. From what I have seen, the designer gave a similar mockup to this design, but with an E in a congruent font. Next thing I know, there is a collegiate E that is out of place.
4) This logo does not make me feel like I am at Mac, nor does it make me feel like I want to go eat at this place. Quarters has always had an identity problem, and from the logo, it seems as if 1280 does as well. WHY ARE YOU NOT GIVING US WHAT WE WANT??!
WE, THE STUDENTS OF MCMASTER, WANT A PLACE WHERE THE FOOD IS CHEAP, BUT GOOD. WE WANT A PLACE WHERE THE SERVERS ARE ATTENTIVE, POLITE AND PROFESSIONAL. WE WANT A PLACE WHERE WE CAN GO ENJOY OUR THURSDAY AND SATURDAY NIGHTS WITHOUT BEING MOLESTED, OR ATTACKED BY OTHER STUDENTS.
WE WANT A PLACE TO HANG OUT, THAT WE CAN BE PROUD TO CALL OUR OWN.
If this was a decision made by the Quarters staff, I would not be irritated one bit. They have an operation to run, and the name and dressing of the place should be second to the quality of that operation.
But this is being done by the so-called representatives of our student union? If so, REPRESENT US. If you are going to micromanage every service, and interfere in the name process, design process, then do so with the opinions of the students in mind. When you show us a final design that you, our representatives, voted on, in our names, we expect it to be good.
Now, I am SURE that people are going to call me out and say "well Rohan, if you are so angry about this, why don't you make some designs".
I say "well, the EB consists of 9 members, all of whom are well aware that I am a graphic designer. YET, none of these people asked me for as much as an opinion."
Nevertheless, here are some mock ups I made since the last time I posted a message. They aren't polished because I don't want to spend any more time on a moot cause.